Introduction #
As defined in our very own Services page, Translation is the process of transferring the meaning of the source language into target language to render the original text into its equivalents as faithfully and accurately as possible.
On the other hand, Transcreation is a word combining both “translation” and “creation”. It refers to the process of adapting the text from one language to another in order to make the content more culturally appropriate and creatively appealing for the target market.
Big, big difference.
Definition and key distinctions #
Let’s cut to the chase and see the comparison table for a better explanation.
| Aspect | Translation | Transcreation |
| Definition | Transferring the meaning of the source language into target language | Adapting the text from one language to another in order to make the content more culturally appropriate and creatively appealing for the target market |
| Aim | Convert the original text into its equivalents as faithfully and accurately as possible | Transform the concept of the source content imaginatively and relevantly into target content that suits the intended market |
| Where to use? | Used on any types of content | Mostly used on marketing-oriented content |
| The need for cultural sensitivities | Low – Medium | High |
| Materials to study along in the process | Any reference materials that are related to the text | A creative brief and any reference materials that are related to the text |
Conclusion #
Translation and Transcreation are two different notions in which the latter focuses more on translator’s creative inputs and adaptation of content for a new market.
High-quality transcreation can, in fact, give your brand a unique and refreshing feel, resulting in resonation with your audience.
And since everything revolves around Transcreation is “creative”, you’re recommended to find a professional who excels in it.
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