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Translation vs. Transcreation: What are the differences?

Introduction #

As defined in our very own Services page, Translation is the process of transferring the meaning of the source language into target language to render the original text into its equivalents as faithfully and accurately as possible.

On the other hand, Transcreation is a word combining both “translation” and “creation”. It refers to the process of adapting the text from one language to another in order to make the content more culturally appropriate and creatively appealing for the target market.

Big, big difference.

Definition and key distinctions #

Let’s cut to the chase and see the comparison table for a better explanation.

AspectTranslationTranscreation
DefinitionTransferring the meaning of the source language into target languageAdapting the text from one language to another in order to make the content more culturally appropriate and creatively appealing for the target market
AimConvert the original text into its equivalents as faithfully and accurately as possibleTransform the concept of the source content imaginatively and relevantly into target content that suits the intended market
Where to use?Used on any types of contentMostly used on marketing-oriented content
The need for cultural sensitivitiesLow – MediumHigh
Materials to study along in the processAny reference materials that are related to the textA creative brief and any reference materials that are related to the text

Conclusion #

Translation and Transcreation are two different notions in which the latter focuses more on translator’s creative inputs and adaptation of content for a new market.
High-quality transcreation can, in fact, give your brand a unique and refreshing feel, resulting in resonation with your audience.
And since everything revolves around Transcreation is “creative”, you’re recommended to find a professional who excels in it.

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